Technology

A fixed event dictionary covering the full payment funnel, under versioned schema contracts, with automated quality monitoring — validation at ingestion, loss and drift detectors, identity resolution. Dictionary ready on day 1, distilled from instrumenting a 10-product portfolio.

Hard problem

Most experiment programmes die of silently broken tracking — results computed on corrupted data still look like results.

Differentiator

The SDK ships with its own tests — tracking that reports when it breaks, so every later system works on correct data.