System 03 of 06

03

Monetisation engine

Pricing, paywalls, offers

Technology

A server-side runtime evaluating pricing, paywall, and offer state per user at request time; an entitlement state machine reconciling App Store, Google Play, and web billing against experiment assignment — including refund, upgrade, and restore edge cases.

Hard problem

Binding price changes to experiment cohorts consistently across platforms, purchase flows, and refund paths — without an app release.

Differentiator

Pricing changes ship weekly, from the server, on every platform at once.

Monetisation engine · request-time stateIllustrative
Price
€6.99
Paywall
Variant D
Offer
Annual −20%
Trial
7 days

Values shown are illustrative examples, not client data.